1968 Norcross Original Greeting Card Concept Painting Christmas Tree Fireplace For Sale

Type: Original Painting / Production Concept Art

Artist: Roy W. (signed/annotated on mat)

Production Company: Norcross Greeting Cards (New York)

Date of Creation: September 27, 1968

Medium: Gouache / Tempera on Board

Subject: Christmas Tree, Fireplace, Mirror, Candles, Wreath

Original/Licensed Reproduction: Original

Framing: Matted on publisher's backing board

Description

Up for sale is a rare piece of original vintage greeting card production artwork created for the Norcross Greeting Card Company in 1968.

This hand-painted gouache illustration features a warm, cozy mid-century Christmas interior seen through an ornate gold mirror, framed by evergreen boughs, ornaments, and lit candles. The level of detail on the Christmas tree and glowing fireplace is exceptional.

Key Details & Publisher Markings:

Publisher Stamp: Stamped on the back: "THIS IS THE PROPERTY OF NORCROSS 244 MADISON AVE. NEW YORK CITY, N.Y."

Production Annotations: Hand-written notes at the bottom of the matting date the piece to 9/27/68, credit artist Roy W., and specify production instructions ("Son and Wife Christmas," "Special Reduction to 7 ½"", "Embossing, Paste-on Bow, Silver Tinsel").

Dimensions:

Artwork measures approximately 8 x 5 inches.

Backing board / Mat measures approximately 11.5 x 8.75 inches.

Condition:

Artwork: The central painted artwork is in excellent condition with vibrant, crisp colors and no visible paint loss.

Backing / Matting: Displays authentic publisher wear, light foxing/aging to the cardboard matting, tape residue, and production crop marks appropriate for a working studio archive piece.

I have several of these available, let me know if you have any interest in other Christmas scenes.