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Set against a dramatic black background, the full-page ad features a customized silver-and-black Honda Scrambler with high-mounted chrome exhaust pipes, along with three models dressed in bold late-1960s fashions. A smaller red Honda Rally motorcycle appears near the top of the page.
The advertising copy introduces the Custom Group as a way for buyers to personalize their motorcycles with special:
- Fuel tanks
- Exhaust pipes
- Handlebars
- Seats
- Color and trim combinations
The main motorcycle appears to be a customized Honda Scrambler from the CL-series, likely the larger 305cc Scrambler, although the exact model designation is not completely legible in the scan.
The lower headline reads:
“Honda shapes the world of wheels”
The ad also promotes Honda’s lineup of 20 models, low upkeep, dependable service, four-stroke performance, and Honda’s racing successes. It concludes with the familiar slogan:
“You meet the nicest people on a Honda.”
The black background, chrome motorcycle details, colorful mod fashions, and unusual studio composition make this a particularly attractive example of 1960s Honda advertising. The “Honda Shapes the World of Wheels” campaign dates to 1967 and included several advertisements featuring Honda’s Custom Group and Rally models.
This is an authentic vintage magazine page, not a modern reproduction or reprint.
Good For / Who May Buy It
This advertisement should appeal to:
- Vintage Honda motorcycle collectors
- Honda Scrambler and CL-series owners
- Honda Rally and Custom Group enthusiasts
- Early Japanese motorcycle collectors
- 1960s mod-fashion and graphic-design fans
- Vintage motorcycle advertising collectors
- Honda restoration shops and dealership displays
- Garage, workshop, office, bar, den, or showroom decorators
It could be framed for a motorcycle garage, Honda collection, restoration shop, dealership office, retro clothing store, home bar, game room, or vintage advertising gallery wall.
The strong black background and bright chrome make it especially suitable for framing, while the fashions and studio photography give it crossover appeal to collectors of 1960s culture and design.
Condition
- Original single loose magazine page
- Approximately 8.5\" × 11\"
- Light age-related paper toning
- Minor edge and corner wear
- Small binding or staple marks along the right edge
- Light handling marks and faint surface wear
- Slight waviness and minor creasing near the margins
- A few small rubbed or worn areas along the right side
- Dark background remains attractive and the text is readable
- No major tears or missing sections visible
- Please review the photograph carefully for exact condition
You will receive the exact advertisement shown in the photograph.