Vintage 1958 – 1962 Display of Blue Shield Shoelaces for an Old Store Display. For Sale

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Vintage1958 – 1962 Display of Blue Shield Shoe Laces

VintageStore Display – “Blue Shield” Shoe Laces (c. 1958–1962)A rare old stock display of BlueShield Shoe Laces,priced at 19¢and advertised as “SuperiorQuality”and “AllRayon for Guaranteed Long Wear.”The original marketing line, “AlwaysKeep a Spare,”is printed on the packaging. Madein Japan for GreatSouthern Corp., Memphis, Tenn.

Agreat piece of mid-century retail history

NOTE:The display is marked 24 pair but I could only count 20. The displayis full. The box may have been printed incorrectly

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ApproximateSize: Display card 4” X 9 1/4” Shoelaces 27”

Condition:Good. The cellophane is original. It did have a couple of tears soits been taped from the inside.

GuaranteedOld & Original

Packedsecurely & shipped USPS w/tracking & insurance.

Thanksfor Looking!!

(WB)