\"Brainstorming\" Alex Osborn Hand Signed TLS Dated 1961 For Sale

Up for sale "Brainstorming" Alex Osborn Hand Signed TLS Dated 1961.

ES-4221

Alex Faickney Osborn (May

24, 1888 – May 5, 1966) was an American advertising executive and the author of

the creativity technique named brainstorming. In 1919, Osborn joined with Bruce Fairchild Barton and

Roy Sarles Durstine to form the BDO advertising agency. Osborn acted as manager

of BDO's Buffalo branch. He was largely responsible for the 1928 merger of BDO

(Barton, Durstine & Osborn) with the George Batten Company to create BBDO.

After years of success and having survived the Great Depression, BBDO underwent a crisis in 1938, losing many

of its clients and key personnel. Osborn commuted to New York City and eventually saved the company by

securing the Goodrich tire account. In 1939, he

became BBDO's executive vice president after Durstine resigned. Osborn was

crucial in recruiting many top employees, including Ben Duffy, who eventually

became the president of BBDO. Osborn became increasingly active as an author,

and published several books on creative thinking. In his 1942 book How To Think Up he

presented the technique of "brainstorming", which had been used[ at

BBDO. Eventually, Osborn's writing career overtook his work in advertising, and

in 1960, after more than forty years, he resigned from BBDO's board of directors. In

1954, Osborn set up the Creative Education Foundation,

sustained by the royalties earned from his books.

Along with Sidney Parnes, Osborn developed the

"Osborn-Parnes Creative Problem Solving Process"

(commonly referred to as CPS). He co-founded the Creative Education Foundation's Creative Problem Solving

Institute, the world's longest-running international creativity

conference,[ and CPS has been taught[

for more[ than 50 years.