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This is a General MillsCereal Ad. Very Well Done Funny Comic Ads!Great Artwork!This wascut from the original newspaper Sunday comics section of 1930\'s -1950\'s.Size: ~11 x15 inches (Tabloid Page). Paper:Some light tanning/wear, otherwise: Excellent!Bright Colors! Pulled from loose sections!(Please Check Scans) USA Postage is Free! Total postage on International orders is $25.00 Flat Rate. I combine postage on multiple pages. Check out my other sales for more great vintageComic-strips and Paper Dolls.Thanks for Looking!
*Fantastic Pages for Display and Framing!
General as NYSE: GIS
S&P 500 Component
Industry Food processing
Founded Minneapolis, Minnesota, U.S. (1928)
Founders James Ford Bell
Headquarters Golden Valley, Minnesota,United States
Area served
Worldwide
Key people
Kendall J. Powell
(Chairman and CEO)
Products Baking mixes, Breakfast cereals, yogurt, refrigerateddough, soup, pizza, snack foods, ice cream, soyproducts, vegetables, flour, and other food products...
Revenue Increase US$ 17.90 billion (2514)[1]
Operating income
Increase US$ 2.95 billion (2514)[1]
Profit Increase US$ 1.82 billion (2514)[1]
Total assets Increase US$ 23.14 billion (2514)[1]
Total equity Decrease US$ 6.53 billion (2514)[1]
Number of employees
43,000 (2514)[1]
General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in the Minneapolis suburb of Golden Valley, Minnesota. The company markets many well-known North American brands, such as Betty Crocker, Yoplait, Colombo, Totino\'s, Pillsbury, Green Giant, Old El Paso,Häagen-Dazs, Cheerios, Trix, Cocoa Puffs and Lucky Charms. Its brand portfolio includes more than 89 other leading U.S. brands and numerous category leaders around the world.[
History
The company can trace its history to the Minneapolis Milling Company, incorporated in 1856.[3] The company was founded by Illinois Congressman Robert Smith, who leased power rights to mills operating along the west side of the Saint Anthony Falls on the Mississippi River. Cadwallader C. Washburn acquired the company shortly after its founding and hired his brother, William D. Washburn to assist in the company\'s development. In 1866, the Washburns got into the business themselves, building the Washburn \"B\" Mill at the falls. At the time, the building was considered to be so large and output so vast that it could not possibly sustain itself. However, the company succeeded, and in 1874 he built the even bigger Washburn \"A\" Mill.
In 1877, the mill entered a partnership with John Crosby to form the Washburn-Crosby Company. In that same year, Washburn sent William Hood Dunwoody to England to open the market for spring wheat.[4] Dunwoody was successful and became a silent partner.
In 1878, the \"A\" mill was destroyed in a flour dust explosion along with five nearby buildings. The ensuing fire led to the death of 18 workers.[5] Construction of a new mill began immediately. Not only was the new mill safer but it also was able to produce a higher quality flour. The old grinding stones were replaced with automatic steel rollers. These new rollers were the first used throughout the world. Winter Wheat Flour was replaced by this new flour.
In 1880, Washburn-Crosby flour brands won gold, silver and bronze medals at the Millers\' International Exhibition in Cincinnati.[6]
In 1924, the company stepped in to take over a failing Twin Cities radio station, WLAG, renaming it WCCO (from Washburn-Crosby Company).
Founding
General Mills itself was created in 1928 when Washburn-Crosby President James Ford Bell directed his company to merge with 26 other mills.
In 1928, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas. With the sale, Kell acquired cash plus stock in the corporation.[7]
Merchandising and television sponsorships
Beginning in 1929, General Mills products contained box top coupons, known as Betty Crocker coupons, with varying point values, which were redeemable for discounts on a variety of housewares products featured in the widely distributed Betty Crocker catalog. The coupons and the catalog were discontinued by the company in 2506. A similar program, Box Tops for Education, in which coupon icons clipped off various General Mills products can be redeemed by schools for cash, started in 1996 and is still active.[8]
General Mills became the sponsor of the popular radio show The Lone Ranger in 1941. The show was then brought to television, and, after 25 years, their long-term sponsorship came to an end in 1961.
Beginning in 1959, General Mills sponsored the Rocky and His Friends television series, later known as The Bullwinkle Show. Until 1968, Rocky and Bullwinkle were featured in a variety of advertisements for General Mills. General Mills was also a sponsor of the Saturday-morning cartoons from the Total TeleVision productions studio, including Tennessee Tuxedo.[9] The company also was a sponsor of the ABC western series, The Life and Legend of Wyatt Earp, starring Hugh O\'Brian.
Aeronautical Research Division and Electronics Division
In 1946 General Mills established their Aeronautical Research Division with chief engineer Otto C. Winzen. This division developed high altitude balloons in conjunction with the United States NavyOffice of Naval Research (ONR), such as the Skyhook balloon.[10]
The General Mills Electronics division developed the DSV Alvin submersible, which is notable for being used in investigating the wreck of the Titanic among other deep-sea exploration missions.[11]
More diversification: toys and restaurants
The first venture General Mills took into the toy industry was in 1965. The company bought Rainbow Crafts, which was the manufacturer of Play-Doh. General Mills\' purchase of the company was substantial because it brought production costs down and tripled the revenue.
General Mills came out with their \"Monster Cereals\" in the 1970s. The cereals are now produced and sold seasonally around Halloween.[12]
In 1970, General Mills acquired a five-unit restaurant company called Red Lobster and expanded it nationwide. Soon, a division of General Mills titled General Mills Restaurants developed to take charge of the Red Lobster chain. In 1980, General Mills acquired the California-based Good Earth health food restaurant chain.[13] GM eventually converted the restaurants into other chain restaurants they were operating, such as Red Lobster.[14][15] In 1982, General Mills Restaurants founded a new Italian-themed restaurant chain called Olive Garden. Another themed restaurant, China Coast, was added before the entire group was spun off to General Mills shareholders in 1995 asDarden Restaurants.
During the same decade, General Mills ventured further, starting the General Mills Specialty Retail Group. They acquired two clothing and apparel companies, Talbots and Eddie Bauer. The acquisition was short-lived. Talbots was purchased by a Japanese company, then known as JUSCO, and the Spiegel company purchased Bauer. Spiegel later declared bankruptcy, yet Bauer still remains, albeit in a smaller presence in the United States today.
From 1976 to 1985, General Mills went to court as the parent company of Parker Brothers, which held the rights on the brand name and gaming idea of the board game Monopoly, claiming that the so-called Anti-Monopoly game of an economics professor infringed their trademark. The dispute extended up to the U.S. Supreme Court, which ruled against them, saying that while they have exclusive rights to the game Monopoly, they can not prevent others from using the word \"monopoly\" in the name of a game.
In 1985, General Mills\' toy division was separated from its parent as Kenner Parker Toys, Inc. There were many potential acquirers of the business but it was floated on the stock exchange with General Mills\' shareholders getting equivalent shares in Kenner Parker. This was more tax efficient for General Mills.[16]
Recent history
In 1990, a joint venture with Nestlé S.A. called Cereal Partners was formed[17] which markets cereals (including many existing General Mills cereal brands) outside the US and Canada under the Nestlé name.
In 2501, the company purchased Pillsbury from Diageo, although it was officially described as a \"merger\".
Since 2504, General Mills has been producing more products targeted to the growing ranks of health-conscious consumers. The company has chosen to switch its entire breakfast cereal line to whole grain. According to nutritionists, whole grains are a much healthier choice when choosing grain products. The company also started manufacturing their child-targeted cereals with less sugar.General Mills has reduced the level of sugar to all cereals advertised to children to 11 grams per serving.
*Please note: collecting and selling comicshas been my hobby for over 30 years. Due to thehours of my job I can usually only mail packages out on Saturdays. I send out First Class orPriority Mail which takes 2-3 days to arrive in the USAand Air Mail International which takes 5 -10 days or more depending on where youlive in the world. I do not \"sell\" postage or packaging and charge less than the actual cost of mailing. I package items securely and wrap well. Most pages come in an Archival Sleeve with Acid Free Backing Board at no extra charge. If you are dissatisfied with an item. Let me know and I wil do my best to make it right.
Many Thanks to all of my1,000\'s of past customers around the World.
EnjoyYour Hobby Everyone and Have Fun Collecting!
![Wheaties Cereal Ad: Brooklyn Dodgers \](img-large/g/NTgAAOSw3b5kWabj/s-l1600/Wheaties-Cereal-Ad-Brooklyn-Dodgers-Fred-Dixie-Wal.jpg "Wheaties Cereal Ad: Brooklyn Dodgers \")
