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Arrow made your shirts to be washed... not washed out.
That's why they trust washing the All-Temperature Cheer way.
Arrow wants you to look your best all the time. So Arrow makes their shirts to fit good, feel good, and look like a classic every time you put one on. And they know that washing them in the right water temperature will help keep their shirts looking their best. So Arrow trusts washing the All- Temperature Cheer way.
Cheer does a great job of cleaning in all three temperatures-hot, warm, and cold. Hot to clean your whites, warm for your permanent press, and cold to help protect bright colors from fading. But Cheer does more. It even contains a special ingredient that helps reduce wrinkling.
In fact, Arrow thinks washing right is so important, they are sewing a special care label inside their shirts. It will approve the use of All-Temperature Cheer and remind you to wash in the right temperature.
Cheer. It's three temperatures, one detergent. Because the kind of clean you get with All-Temperature Cheer can help keep your shirts looking well-dressed.
-Arrow>
cheer
ALL TEMPERATURE
THE NOT WARM AND COLD WATER DETERGENT
All Temperature Cheer. Cleans in the right temperature hot, warm, or cold.
Cheer has agreed with Arrow to feature their garments in Cheer advertising.