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Up for sale "Big Daddy Unruh" Jesse M. Unruh Hand Signed 5X3 Card.
ES-7454E
Jesse
Marvin Unruh (/ˈʌnru/;September 30, 1922 – August 4, 1987), also known
as Big Daddy Unruh, was an American politician who served as a
member of the California State Assembly and
as the California State Treasurer.
Born 1922 in Newton, Kansas, Unruh served in the United
States Navy during World War II. After the war, he enrolled at the University of Southern
California, receiving a Bachelor of Arts degree in political science and journalism during 1948. Unruh's political career began as
an unsuccessful candidate for the California State Assembly during
1950 and 1952. He was elected as a member of the Assembly on his third attempt
during 1954. During 1956, he was an unsuccessful candidate for Presidential elector for
California as a Democrat. During 1959, he wrote California's Unruh Civil Rights Act,
which outlawed discrimination by businesses that offer services to the public
and was a model for later reforms enacted nationally during the 1960s and
1970s. Unruh was Speaker of the California State Assembly from
1961 to 1969 and a delegate to Democratic National
Convention from California in 1960 and 1968. As a national
official of the Democratic Party, he often feuded with Governor of California Pat Brown (1959–67), a fellow Democrat, and was a
case-study of James Q. Wilson's treatise
on machine politics, The Amateur Democrat. Unruh was California
campaign manager for John F. Kennedy in 1960 and a close Kennedy associate
throughout his presidency. He helped convince Senator Robert F. Kennedy to enter the 1968 presidential race and
managed his California campaign. Kennedy won the California primary, but was
assassinated shortly after his victory speech at the Ambassador Hotel in Los
Angeles. U.S. President Lyndon
Johnson once described Unruh as "probably one of the most
selfish men" he had met in politics. After an unsuccessful
effort, managed by Unruh and Mayor Richard J. Daley of Chicago, to draft Senator Edward M. Kennedy, Unruh released California delegates to vote
their conscience and announced that he would support Eugene McCarthy at the 1968 Democratic National Convention in Chicago. Unruh
left the legislature to campaign unsuccessfully for governor against Ronald
Reagan during 1970. One of his campaign workers was Timothy Kraft, who a decade later was the campaign manager for the unsuccessful reelection offer of
President Jimmy Carter. In
1973, Unruh ran unsuccessfully for Mayor of Los Angeles. When
he campaigned for state treasurer during 1974, the post was radio advertisements assured voters, "Make no
mistake about it, I really want this job." Once elected, Unruh politicized
the office. The Wall Street Journal noted he became "the
most politically powerful public finance officer outside the pension funds were a major source of
revenue for Wall Street underwriting companies, and Unruh secured campaign
contributions in exchange for doing business with them. The New York Times said
he had gained control of "an obscure post whose duties had long emphasized
bookkeeping. In characteristic fashion, he soon transformed the job into a
source of financial and political power that reached from California to Wall
Street." Because as Treasurer he was ex officio member
of many California boards and commissions, Unruh supervised "the raising
and expenditure of virtually all the state's money and consolidated his
influence over billions of dollars in public investments and pension
funds". He
served as state treasurer from 1975 until his death from prostate cancer on August 4, 1987, 8 months into his 4th
term as treasurer. Unruh remains the second longest-serving California State
Treasurer behind only Charles G. Johnson (who
served 33 years between 1923 and 1956). The University of Southern California Department of Political
Science includes the Jesse M. Unruh Institute of Politics.