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1950 Fort Worth TX Texas Leonards Department Store - Vintage Motorcycle Article
Original, Vintage Magazine ArticlePage Size: Approx. 9\" x 12\" (22.5 cm x 30.5 cm) each pageCondition: Good
TRADE WINDSFt. Worth Oil Slingers M/CMOST motorcycle dealers have be-come dealers as a result of keenpersonal interest in motorcycling, eitheras rider, mechanic or professional racer.In Ft. Worth, Texas, however, there isa successful lightweight motorcycle deal-er whose business from the beginninghas been based on merchandising forprofit.Leonards Department Store in Ft.Worth is well known as a merchandiserin almost every line. Their establishmentcovers several city blocks and is an out-standing example of aggressive serviceto the public. Today almost any producta person might wish in clothing, drugs,farm machinery, automotive supplies,sporting goods, toys, and home and per-sonal equipment can be obtained atLeonards.Early in 1949 Leonards expandedtheir Outdoor Store with the addition ofPowell cycles to other products handledin this department, such as bicycles,boats, outboard motors, etc.In September 1949 Mustang light-weight motorcycles were added and inthe past year have proven to be themost popular machine handled. On theaverage, at least one Mustang is soldevery week and some days after a newshipment is received, two or three aresold.Of course any merchandising successis based on individual effort. With Leo-nards it has been Al Jones, manager ofthe Outdoor Store, and Chester Tucker,service manager, who have actively de-veloped Leonards motorcycle departmentwith the helpful guidance of “Doc” St.Clair, Zane Fields and Bob Leonard, op-erational heads.Rapid development of sales is no acci-dent with Leonards. Beginning with asubstantial display of machines in stockthe firm uses all types of merchandis-ing promotion.During the past year a safety pro-gram was pushed in conjunction withLEONARDSSELLSLIGHTWEIGHTSBECAUSE OFMERCHANDISINGSKILLANDSERVICEFederated Women’s Clubs. Encourag-ment was given to a group of riderswho formed a lightweight motorcycleclub—the Oilslingers. This group hassponsored rides and field events whichhave been very well attended. Alongwith these events the Oilslingers havestressed safety and proper ridingFt. Worth police have had a dim viewof the two-wheeled machines in traffic,and the conduct of the Oilslingers andother new lightweight riders is believedto be developing police and public good-will toward motorcycling in general.A majority of the Mustang buyersfrom Leonards this year are said to benew to motorcycling. Thus Leonards isdemonstrating again the experience ofmany successful California dealers, thatlightweight motorcycles are attractiveto new riders and are causing an ex-pansion of the cycling market.AL WEST VISITSWEST COASTL WEST, Indian Sales Manager, hasjust completed a tour of the WestCoast, in company with “Nels” Nelson,newly appointed Indian Pacific CoastDistrict Sales Manager. Al is extremelyoptimistic over motorcycling in generaland Indian in particular.The new Warrior T.T. is in full pro-duction at Springfield, and, accordingto Al, keeping the plant going at fullbore. That, to all motorcyclists, is goodnews.NEW PRODUCT PREVENTSBATTERY CORROSIONBEFORE the war there were severalgood compounds on the market forthe prevention of battery corrosion,none of which seem to have beenbrought back in the post-war period.Now we learn that a paint-like solu-tion has been developed by a Dallas,Texas chemist and former battery manu-facturer which, it is claimed, will pre-vent this corrosion—the green, fungus-like substance that bleeds or saps theelectrical energy from a battery andwhich has been an economical headacheto the users of wet batteries everywhere.This solution is marketed under thetrade-name of Sheeld, and is appliedwith a stiff brush to the entire top ofthe battery, including the terminals aswell as the cable ends and the batterycarrier. Two years have been devotedto tests on all manner of commercialvehicles throughout the southwest, wherethis product is manufactured, and theirreports state that the product perma-nently shields the protected areas fromcorrosion and is effective on old as wellas new batteries.“Motorcyclist” will be glad to forwardany inquiries regarding Sheeld to themanufacturer.AL KASER OF SUPERIORACCESSORY MARRIESLBERT “Al” Kaser, well known of-ficial of the Superior Accessory Mfg.Co. in Glendale, Calif., recently enteredthe ranks of the “happily married.”On October 11, 1950, at the FirstChurch of the Brethern, in Glendale, Na-omi Ruth Beam, formerly of Johnstown,Pa., was united in marriage to Mr. Ka-ser by Rev. Van B. Wright. Miss DorcasBeam, sister of the bride, sang “Be-cause” and “Always.” Mr. and Mrs.Pierre Condit of Los Angeles, sister andbrother-in-law of the groom, attendedthe couple.“Al” attended the University of South-ern California, and has been a co-ownerof the Accessory firm for the past eightyears. He is active in the GlendaleLions Club, the Glendale Chamber ofCommerce, and is a member of the PhiKappa Psi Fraternity.Mrs. Kaser has been employed at theSuperior Tool and Die Mfg. Co. asbookkeeper.Following a brief honeymoon in south-ern California and Mexico, the coupleis making their home in Glendale.BARNETT TOOLEXPANDS LINEHARLES Barnett of the BarnettTool and Engineering is offeringsome new products in his line whichshould be fast-moving on the shelves ofthe dealers.The items in question are Chromeand Stainless Steel Battery Box andCovers, of which the popular StainlessSteel Battery Box will be rememberedas originally marketed by Vincent Mar-tin. In taking over the production andmarketing of this accessory when Mr.Martin retired from active participationin the motorcycle business, Mr. Barnettsays he has greatly improved the formermodel.Barnett Tool and Engineering is one15405